Success Stories

Dell Online - Marketing Dept.

Problem
Dell, a major computer manufacturer, needed a way to track revenue associated with different marketing campaigns, decentralize the creation of new campaigns, and run reports showing the effectiveness of campaigns.

Solution
Cobb Information Systems, Inc. designed a method for tracking clicks on links to Dell’s site through banner ads, affiliate shopping sites, and mass e-mails. These clicks are tied to sales on Dell’s site so marketers can directly measure the effectiveness of a campaign. To decentralize the creation of campaigns, Cobb Information Systems, Inc. created a front end for building URLs so users can create new campaigns themselves.

Technology Used
Internet Information Server, Active Server Pages, HTML, VBScript, SQL Server

Results
The system has opened up new possibilities for marketing campaign evaluation that was previously impossible to track. The system has also more than paid for itself through reductions in staff time required to generate new campaigns and track success or failure.