Success Stories

JC Penney

Problem 
JC Penney was using spreadsheets to track marketing campaigns and was only able to track demand generated from those campaigns, not sales. 

Solution
Cobb Information Systems, Inc. designed and built an online system for generating new campaigns and creating a media tag for each set of marketing variables.  When online clicks came through, the media tag was recorded and demand could be reported.  But CIS went further and added the media tag to the online order information, so sales generated from each campaign could also be reported.

Technology Used
Internet Information Server, ASP.Net, VB.NET, SQL Server Server

Results 
The media tag tool is used to measure the return on investment for online campaigns.  Decision makers can see which ads brought in the most sales, not just the most demand.